LG Signature Players Championship Opens... "Total Prize Money 1.2 Billion Won"

[Asia Economy Reporter Jeong Hyunjin] The 'LG SIGNATURE Players Championship,' the final tournament of this year's KPGA (Korea Professional Golfers' Association) hosted by LG Electronics, will kick off on the 4th.

LG Electronics announced that it will hold an official photocall event on the 3rd, a day before the opening. Players who won KPGA Korean Tour tournaments held this season attended the event.

Now in its second year, the LG SIGNATURE Players Championship will be held from the 4th to the 7th at Paju Seowon Valley CC. About 70 players from both domestic and international fields will participate in this tournament. The total prize money has increased by 200 million KRW from last year to 1.2 billion KRW.

LG Electronics has prepared a donation event to support low-income families during this tournament. If a participating player's tee shot lands in the LG SIGNATURE Zone set up at the 11th hole of the tournament course, LG Electronics will donate up to 10 LG OLED TVs in the name of the player and LG Electronics. The donated items will be delivered to local children's centers and shelters for abused children through the international relief and development NGO Save the Children.

LG Electronics expects this tournament to help promote the value of LG SIGNATURE to golf enthusiasts. Previously, LG Electronics has continued premium marketing for LG SIGNATURE by sponsoring major golf tournaments and world-class professional golfers. Since 2017, it has officially sponsored the Amundi Evian Championship, one of the world's five major women's golf tournaments, and supports world-renowned players such as Ko Jin-young and Park Sung-hyun.

Park Kyung-ah, Executive Director of Brand Communication at LG Electronics, said, "It is an honor that the LG SIGNATURE Players Championship will mark the end of this year's KPGA Korean Tour," adding, "We will continue differentiated marketing to introduce the premium value of LG SIGNATURE to many customers, including golf fans."

This content was produced with the assistance of AI translation services.