KB Kookmin Bank Donates to Green Umbrella Children's Foundation

Donation of Accumulated Amount Through Customer Experience Mobile Survey

On the 2nd, after delivering the sponsorship funds at the ChildFund Korea building located in Mugyo-dong, Jung-gu, Seoul, (left) Myung Hyun-sik, Head of Consumer Protection Division at KB Kookmin Bank, and (right) Yeo Seung-su, Head of Seoul Region 3 at ChildFund Korea, are taking a commemorative photo.

[Asia Economy Reporter Park Sun-mi] KB Kookmin Bank announced on the 2nd that it has donated 100 million KRW to the Green Umbrella Children’s Foundation to support pediatric patients from low-income families.

This donation was accumulated based on the number of customers who responded to the customer experience mobile survey conducted since March at KB Kookmin Bank branches. The customer experience mobile survey included differentiated customer participation social contribution content that allows customers to practice small acts of sharing. The final page of the survey, titled ‘Pediatric Patient Support Campaign with KB Kookmin Bank Customers,’ was created to allow customers to check the accumulated donation amount, stories of sponsored children, and operational status.

The customer experience mobile survey is conducted by collecting opinions on overall transactions from customers visiting KB Kookmin Bank branches. KB Kookmin Bank actively improves by providing feedback to branches on customers’ opinions arising throughout the entire customer experience, from the time of visiting the branch, waiting time inside the lobby, consultation process with staff, to the time of leaving the branch.

A KB Kookmin Bank official stated, “We will continue to listen carefully to the voices of customers visiting our branches and strive to improve customer-centered services,” adding, “We will also make efforts to fulfill our social responsibilities through ESG management.”

This content was produced with the assistance of AI translation services.