Winia Dimchae Reports 736.5 Billion KRW in Cumulative Q3 Sales... "Expecting Annual Revenue to Surpass 1 Trillion KRW"

Winia Dimchae 2022 Model Dimchae New Product
Photo by Winia Dimchae

[Asia Economy Reporter Kim Heung-soon] Winia Dimchae has increased the possibility of achieving annual sales of 1 trillion won by recording cumulative sales of over 700 billion won through the third quarter of this year.

Winia Dimchae announced on the 2nd that its cumulative sales on a consolidated basis for the third quarter of this year reached 736.5 billion won, a 23% increase compared to the same period last year. Cumulative operating profit increased by 48% to 15.8 billion won. Consolidated sales for the third quarter were 278.1 billion won, an increase of 22.6 billion won compared to the same period last year.

Among the main product lines, the kimchi refrigerator Dimchae saw an 11% increase in cumulative sales this year compared to last year, due to the expansion of the premium product lineup. Sales of the Winia Bordeaux refrigerator equipped with a wine cellar, the French premium refrigerator that can store various ingredients, and freezers capable of long-term storage of frozen foods, which were launched in the first half of the year, contributed to a 55% increase in sales compared to the third quarter of the previous year.

In addition, the company explained that sales increased as the volume of washing machines and dryers grew due to heightened interest in hygiene and health and the stabilization of the newly established Thailand factory last year. Furthermore, increased sales of products such as the Dimchae Cook low-carb 50 IH pressure rice cooker, dishwashers, microwaves, and dehumidifiers also contributed to the rise in sales.

Based on the third quarter performance, Winia Dimchae expressed expectations for strong results in the fourth quarter. This is because the season when kimchi refrigerator sales are prominent is approaching, and the newly introduced 2021 model Dimchae has received positive responses from consumers.

A Winia Dimchae official said, "We will focus our sales efforts on kimchi refrigerator sales concentrated in the fourth quarter to simultaneously achieve annual sales of 1 trillion won and the highest sales ever. We will also improve profitability through proactive cost reduction and efficient management of product competitiveness."

This content was produced with the assistance of AI translation services.