KOTRA to Hold Korea Sale Festa Promotion at Gmarket Global Shop Until the 15th

[Asia Economy Reporter Jeong Hyunjin] KOTRA announced on the 2nd that it will hold the '2021 KOTRA-Gmarket Global Korea Sale Festa Special Exhibition' at Gmarket Global Shop until the 15th.

KOTRA is collaborating for the second consecutive year with Gmarket Global, a leading domestic direct-to-consumer (DTC) distribution platform, in connection with the 'Korea Sale Festa.' They have established a dedicated pavilion for the 'KOTRA-Gmarket Global Korea Sale Festa Special Exhibition' within Gmarket's Global Shop and support digital marketing such as discount coupons, social networking service (SNS) and search portal keyword advertising to promote products from about 100 promising consumer goods companies.

This year, in addition to the special exhibition, live broadcasts will be held. The broadcasts will take place twice at 8 PM on the 8th and 10th on Gmarket Global's YouTube channel 'Insao Oppa.' On the 8th, Woong and Daehwi from the K-POP male idol group 'AB6IX' have been invited, and on the 10th, the dance crew 'HolyBang,' recently famous from 'Street Woman Fighter,' will appear in person.

Son Sudeuk, Vice President of KOTRA and Head of the Innovation Growth Division, said, "Since the global MZ generation is accustomed to digital real-time communication, this Gmarket Global collaborative live commerce special exhibition will be very helpful in promoting promising small and medium-sized enterprises' products to overseas consumers."

This content was produced with the assistance of AI translation services.