Samsung Card Signs Strategic Business Partnership Agreement with SK Rent-a-Car

Partnership Card Launch and Joint Marketing Campaign 진행

Samsung Card announced on the 1st that it signed a strategic business partnership agreement with SK Rent-a-Car at the SK Rent-a-Car headquarters in Jongno-gu, Seoul. The two companies plan to launch a co-branded card for SK Rent-a-Car customers and strengthen business collaboration across all stages from the purchase to the sale of rental vehicles. Kim Dae-hwan, CEO of Samsung Card (right), and Hwang Il-moon, CEO of SK Rent-a-Car, are taking a commemorative photo.

[Asia Economy Reporter Ki Ha-young] Samsung Card announced on the 2nd that it has signed a strategic business partnership agreement with SK Rent-a-Car at the SK Rent-a-Car headquarters located in Jongno-gu, Seoul.

The agreement ceremony held the previous day was attended by Kim Dae-hwan, CEO of Samsung Card, Hwang Il-moon, CEO of SK Rent-a-Car, and other officials. The two companies plan to conduct various joint marketing activities by leveraging Samsung Card's big data capabilities and SK Rent-a-Car's differentiated service capabilities.

In particular, the two companies will launch a co-branded card for SK Rent-a-Car customers and strengthen business collaboration across all stages from purchasing to selling rental cars.

The 'SK Rent-a-Car Samsung Card' launched through this collaboration allows the deposit paid for new car long-term rental contracts to be used in 24-month or 36-month installments, and provides additional discounts on rental fees based on the previous month's usage amount.

A Samsung Card official said, "Through collaboration utilizing the strengths of both companies, we plan to continuously provide various benefits to customers."

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