Soaring Prices Drive Sharp Increase in Sales of Orion's Cost-Effective Snacks

'Good Packaging Project' Initiative
Popular Products with Increased Quantity at Unchanged Prices

[Asia Economy Reporter Lim Hye-sun] Orion announced on the 2nd that sales of products with enhanced cost-effectiveness at reasonable prices have grown. Amid the recent rise in food prices, consumers have increasingly checked the price per gram when choosing products, leading to higher popularity of products with lower price per gram compared to existing ones, such as large-size versions of ‘Yegam’, ‘Kkobuk Chip’, and ‘Oh! Gamja’.

The Yegam 18P Original and Cheese Gratin flavors, launched last June, have about 11% lower price per gram compared to existing large-size products. Last month’s sales grew more than three times compared to the monthly sales at launch. Thanks to this popularity, the Yegam brand’s sales grew nearly 16% year-on-year.

The large-size zipper bags of Kkobuk Chip and Oh! Gamja, introduced last year, also lowered the price per gram compared to existing products to increase value. Their average monthly sales this year increased by about 50% compared to last year.

As part of the Good Packaging Project, sales of Market O Nature Oh! Granola, which increased quantity without changing the price in 2019, also more than doubled year-on-year.

Orion explained, "Over the past eight years, we have frozen prices while increasing the quantity of products such as Choco Pie Jeong, Pokachip, Squid Peanut, Market O Real Brownie, and Moist Chocolate Chip," adding, "We received positive responses from consumers by introducing affordable value snacks like Chicken Pop." This year as well, Orion is expanding consumer choices by launching various lineups such as the cost-effective large-size zipper bag of Kkobuk Chip Choco Churros and Goseomi 18P.

This content was produced with the assistance of AI translation services.