E&C to Introduce 'Rapid Response System' Next Year... Immediate Reflection of Consumer Reactions

Consumers Lead the Decision-Making Structure of Products Themselves
Production Processes Dualized Domestically and Overseas Amid 'Logistics Crisis'

[Asia Economy Reporter Lim Hye-seon] Young character casual company E&C announced on the 1st that it will fully introduce a consumer-centered 'Quick Response System' starting next year. The core of the 'Quick Response System' is to immediately reflect consumer reactions in products, then design and produce based on that, and quickly bring them back to the market.

To ensure the successful establishment of this system, E&C has completed structuring its business processes so that planning, design, marketing, production, and channels can operate as one team. Additionally, the production system has been set up with dual production processes domestically and overseas to prevent any disruption in product manufacturing.

E&C explained, "In the pilot project where the system was experimentally applied to major products since the first half of this year, market response was positive, significantly contributing to this year's sales."

Meanwhile, E&C plans to strengthen its offline competitiveness through selection and concentration, such as opening additional stores in large department stores, ensuring that it does not lose the premium brand image in its channel strategy. Furthermore, it has solidified its foundation by disposing of most of this year's inventory.

CEO Woo Sang-bae said, "We have been continuously experimenting with building a solid business platform and layering it with the highest quality products," adding, "Next year, we will raise the sell-through rate to the industry's highest level."

This content was produced with the assistance of AI translation services.