Lotte Food Presents Appreciation Plaque to 'Goindol' Cartoonist Park Su-dong on Papico's 40th Anniversary

Cartoonist Park Soo-dong is receiving a plaque of appreciation and posing for a commemorative photo.

[Asia Economy Reporter Lim Hye-seon] Lotte Foods announced on the 1st that it presented a plaque of appreciation to Park Soo-dong, the cartoonist of the comic "Goindol" illustrated on the packaging, to celebrate the 40th anniversary of the launch of "Ppappiko."

Launched in 1981, Ppappiko attracted consumers' attention by introducing a rich chocolate flavor that was differentiated in the pencil-type ice cream market, which was dominated by fruit flavors at the time. Ppappiko has established itself as a representative brand of Lotte Foods due to its steady popularity. Since the 2010s, various forms of Ppappiko, such as pouch-type and bar-type, have been released, recording annual sales of over 20 billion KRW.

The advertisements also received much love. The Ppappiko commercial featuring the Goindol character first aired in 1989. The commercial is famous for its CM song starting with “Ppapparappabara~ Ppippiri Ppappiko~ Hey!” Thanks to the high popularity of the Goindol comic and the addictive CM song at the time, the Ppappiko advertisement gained popularity.

The relationship between Lotte Foods and cartoonist Park began in 1979 when the Goindol comic was used in the advertisement for Lotte Samkang's "Manina" ice cream. The connection continued for over 40 years through Ppappiko, and recently, the illustration was also featured on the limited edition packaging of Lotte Chilsung Beverage's 'Cheoeumcheoreom X Ppappiko.'

A Lotte Foods official said, “Thanks to the familiarity of the Goindol character, even the MZ generation, who may not be familiar with the comic, easily recall and feel close to Ppappiko,” adding, “It is a long-lasting example of art marketing where the product itself can be loved as a work.”

This content was produced with the assistance of AI translation services.