Lotte Department Store Holds 'Home Appliance Festa' to Celebrate 42nd Anniversary

Lotte Department Store is holding a special promotion for kimchi refrigerators and air conditioners, the representative seasonal and off-season home appliances of November, to celebrate its 42nd anniversary.

Special Home Appliance Promotion from Next Month 1st to 14th
Samsung Electronics and LG Electronics Air Conditioner Discount Sales, Dimchae Kimchi Refrigerator Exclusive Special Price

[Asia Economy Reporter Kim Yuri] Lotte Department Store announced on the 31st that it will hold a special promotion for kimchi refrigerators and air conditioners, representative home appliance items for the season and off-season in November, to celebrate its 42nd anniversary.

Lotte Department Store will hold the 'Lotte Department Store 42nd Anniversary Home Appliance Festa' from November 1st to 14th. Samsung Electronics, LG Electronics, and Winia stores located in Lotte Department Store will offer discounts on kimchi refrigerators and air conditioners, along with various additional benefits.

Last year, Lotte Department Store's sales of kimchi refrigerators increased by 25%. In particular, 20% of the total sales volume was concentrated in November, establishing it as a representative winter home appliance item. Accordingly, Lotte Department Store will offer promotional prices on representative products such as Samsung Electronics' BESPOKE, LG Electronics' Objet Collection, and Winia's Dimchae kimchi refrigerators.

The off-season discount event will also be held for air conditioners, a representative summer home appliance. Although more than 40% of annual air conditioner purchases are concentrated between April and June each year, demand for purchasing at reasonable prices has increased, and last November, during the off-season period, Lotte Department Store's air conditioner sales increased by about 33% compared to the previous year.

This year, Samsung Electronics' Wind-Free air conditioner, which recorded the highest sales volume, will be sold at a discount of up to 17% off the original price. During the event period, customers using KB Kookmin or Hyundai cards can receive an additional discount of up to 1.5 million KRW. The 'Window Fit' product will also be given as a gift for package products only.

Lee Donghyun, Living Team Manager of Lotte Department Store's Metropolitan Area Region 1 Headquarters, said, "Kimchi refrigerators and air conditioners, which were once limited to seasonal home appliances, have established themselves as year-round home appliances with interior functions through various features, designs, and colors," adding, "We plan to continuously present events where consumers can meet various preferred home appliances at reasonable prices."

This content was produced with the assistance of AI translation services.