"PB Products as K-Snacks"... Seven Eleven Exports Bap Honey Butter Popcorn

Seven Eleven will export the 'Seven Select Buff Honey Butter Popcorn,' recognized as this year's representative hit product, to Hawaii.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 28th that it will export its representative hit product of the year, ‘Seven Select Bap Honey Butter Popcorn,’ to Hawaii.

Bap Honey Butter Popcorn is honey butter-flavored popcorn made using Bap’s honey butter almond seasoning, characterized by a crispy exterior and a soft, fluffy interior. Since its launch, it has gained great popularity mainly on social networking services (SNS) and currently ranks first in sales within the Seven Eleven snack category.

Seven Eleven planned this export following continuous requests for honey butter-flavored snacks from overseas markets. The first export quantity will be about 10,000 units, and after monitoring sales trends, additional quantities will be negotiated. In addition to Hawaii, exports of Bap Honey Butter Popcorn are being considered mainly for Southeast Asian countries.

A Seven Eleven official said, “Due to the influence of Hallyu, domestic snacks are gaining great interest overseas as Korean snacks,” and added, “Since Bap Honey Butter Popcorn is very popular among young consumers and records high sales domestically, it is expected to attract significant attention from trend-sensitive local consumers as well.”

This content was produced with the assistance of AI translation services.