KOTRA Holds 'Korea-China Anime and Webtoon Online Business Consultation'
KOTRA has been hosting the 'Korea-China Animation-Webtoon Online Business Consultation' since the 18th to provide overseas business opportunities for domestic animation and webtoon companies. Domestic companies participating in the consultation are conducting online business negotiations. (Photo by KOTRA)
View original image[Asia Economy Reporter Jeong Hyunjin] KOTRA announced on the 24th that it will hold the 'Korea-China Animation & Webtoon Online Business Consultation' until the 26th to support the entry of domestic animation and webtoon companies into the Chinese market.
This event is being promoted in collaboration with the Gyeonggi Content Agency and the Korea Manhwa Contents Agency. Buyers from four major regions, including Hangzhou, known as the capital of Chinese animation, and major content consumption markets such as Shanghai, Qingdao, and Guangzhou, will participate and conduct consultations with 18 domestic animation and webtoon companies. 'Zoland Animation,' the largest animation company in China established in 2003, will also participate.
This year, KOTRA introduced that Chinese companies show high interest in educational animations targeting infants and lower-grade students. This is interpreted as an effect of recent Chinese government regulations on games and violent content.
Earlier, on the first day of the event, the 18th, KOTRA held a webinar titled 'Know-how for Entering the Chinese Animation & Webtoon Market' for about 50 domestic companies in collaboration with the Hangzhou Animation and Game Association. The webinar provided information on △the current status and prospects of the Chinese animation market △methods to approach the Chinese market and △strategies for Korean companies to enter the market.
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Kim Sangmuk, Head of KOTRA's Innovation Growth Headquarters, said, "Webtoons and animations have now established themselves as high value-added industries, and their importance is growing," adding, "China especially requires customized animation and webtoon content considering market characteristics, and through this event, we hope more domestic companies successfully enter the Chinese market."
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