CJ CGV Decides to Absorb and Merge CJ OliveNetworks' Advertising Business
[Asia Economy Reporter Gong Byung-sun] CJ CGV announced on the 15th that it has decided to absorb and merge the advertising business division of the split CJ OliveNetworks.
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CJ CGV explained that through this absorption merger, "the advertising business division, which was previously divided, will be operated in an integrated manner, resulting in cost savings by eliminating redundant expenses," and added, "It will also bring synergy effects in terms of strengthening market influence and efficiency through organizational expansion."
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