Professor Jeong Eun-seong of Honam University Presents Topic at Gwangju Tourism Development Forum

Professor Jeong Eun-seong of Honam University (President Park Sang-chul) presenting the "Gwangju Tourism Big Data Analysis Results" at the Gwangju Tourism Development Forum Tourism Collaboration Committee Workshop held on the 12th. Photo by Honam University.

[Asia Economy Honam Reporting Headquarters Reporter Cho Hyung-joo] Honam University (President Park Sang-chul) announced on the 13th that it presented the "Gwangju Tourism Big Data Analysis Results" at the Gwangju Tourism Development Forum Tourism Cooperation Committee Workshop held on the 12th.

This presentation was jointly conducted by Professor Jung Eun-sung and graduate students Sun Moon-hye, Hong Kyung-hwa, and Choi Sa-ra from the Department of Tourism Management, based on the analysis of unstructured data from August 2020 to August 2021 using the keyword "Gwangju Tourism" on Naver, Daum, and Google.

The research team presented an analysis result through this tourism big data analysis that, over the past year, Gwangju Metropolitan City, centered on the Gwangju Tourism Foundation, has actively carried out marketing activities for tourism promotion through cultural tourism.

They further pointed out that, compared to tourism marketing activities related to cultural tourism as an Asian cultural hub city, there is a lack of core brands and tourism resource development that can represent Gwangju's cultural tourism.

Professor Jung's research team suggested the need to develop a platform that integrates tourism big data with geographic information systems, enabling tourism big data to be transformed into practical tourism information that can effectively contribute to the revitalization of Gwangju tourism.

The Gwangju Tourism Development Forum presentation was broadcast live on Gwangju Tourism TV and can be viewed on YouTube.

This content was produced with the assistance of AI translation services.