Volvo Launches S90 and V90CC Featuring Korea's First Integrated SKT Infotainment Service

S90 from 61.5 million KRW, V90CC from 69.5 million KRW

[Asia Economy Reporter Yoo Je-hoon] Volvo Cars Korea announced on the 13th the launch of the flagship models S90 and V90 Cross Country equipped with Korea's first integrated SKT infotainment service.

This is part of Volvo Cars' global model update aimed at digital transformation, expanding the Android-based infotainment system and digital service package following the new XC60.

In particular, an integrated SKT infotainment service developed with a 30 billion KRW investment in collaboration with Tmap Mobility is provided for Korean consumers. This infotainment service integrates navigation Tmap, AI platform NUGU, and the user preference-based music platform FLO into the car, achieving a high Korean voice recognition rate of 96%.

Additionally, the digital service package includes ▲ Volvo Cars app, which allows vehicle locking/unlocking and temperature control via smartphone ▲ Volvo on Call, providing 24-hour accident reporting, emergency dispatch requests, and service center guidance with the push of a button in emergencies ▲ smartphone wireless charging function ▲ industry-leading 5 years of LTE data and 1 year FLO subscription.

Moreover, the advanced driver assistance system (ADAS), composed of radar, cameras, and ultrasonic sensors, has also been updated. A Rear Active Brake function that automatically applies brakes upon detecting objects behind the vehicle has been added. Furthermore, to process more accurate information, the radar sensor located at the top of the windshield has been integrated into the iron mark, and the ASDM, which analyzes and processes collected data, has been relocated to the rear of the vehicle.

High-end convenience features for the flagship lineup have also been added. The Clean Zone interior package, including an advanced air purifier that removes ultrafine dust, now features a newly added ionizer that generates static electricity to aid antibacterial action. The S90 Inscription trim has enhanced marketability with the addition of rear seat ventilation.

Yoon Il-mo, CEO of Volvo Cars Korea, stated, "The value of luxury that Volvo pursues is to make every moment with Volvo in customers' daily lives more meaningful," adding, "We hope more people experience the value of Swedish luxury through the new infotainment service that offers a differentiated experience beyond mere transportation."

Meanwhile, domestic prices are set at ▲ S90 B5 Momentum 61.5 million KRW, Inscription 68.5 million KRW, B6 Inscription 72.5 million KRW, T8 Inscription 85.4 million KRW, ▲ V90 Cross Country B5 AWD 69.5 million KRW, PRO 75.7 million KRW, B6 PRO 79.7 million KRW (including VAT, before individual consumption tax reduction). Additionally, a 5-year or 100,000 km free warranty and consumable replacement service are provided.

This content was produced with the assistance of AI translation services.