'Saneun Jaemi' TMON, The Beginning of E-commerce 3.0

Jang Yoon-seok, CEO of TMON, Presents Vision
"Creating a Nationwide Regional Economic Cooperation Framework and Aiming for a Win-Win Platform with Brands"

Jang Yoon-seok, CEO of TMON

"If E-commerce 1.0 was online and 2.0 was mobile, TMON pursues story-driven relational commerce created together with various partners in the commerce ecosystem," said Jang Yoon-seok, CEO of TMON, during a live briefing held on the morning of the 13th via its own live commerce platform ‘TVON’. According to CEO Jang, TMON's vision centered on the values of cooperation, coexistence, and sustainability is what he calls ‘E-commerce 3.0’.

On this day, CEO Jang announced TMON’s new slogan as ‘Discovering the Joy of Shopping’ and revealed the vision to become a win-win platform that delivers the joy of shopping life to customers and partners. To implement this, TMON plans to chemically combine commerce assets with content DNA. This is why they have signed strategic business agreements with major content platforms such as TikTok and AfreecaTV and are developing concrete business models. Kim Seung-yeon, General Manager of TikTok Global Business Solutions, explained, "We expect to create and spread more added value based on the commerce platform," adding, "We plan to develop content-based commerce that goes beyond traditional price and delivery."

A sustainable management strategy through coexistence and collaboration was also unveiled. CEO Jang cited ‘Pinduoduo’, a leading figure in China’s smart agriculture, as an example, saying, "In Korea as well, new businesses can be created through cooperation between local economies and platforms," and added, "TMON will further expand coexistence with various stakeholders in the commerce ecosystem." TMON has also established an ‘ESG Management Committee’ that discusses and decides major decisions from the perspective of ESG (Environmental, Social, and Governance) management.

TMON is also creating a framework to grow together with local economies and small business owners by partnering with various local governments nationwide. Starting with Pohang City last month, there are more than three additional local governments on the verge of signing agreements. The strategy is to collaborate with local governments to create commerce centers and integrate local content and economies into TMON’s platform. Furthermore, TMON plans to establish itself as a ‘Commerce Academy’ through the discovery and nurturing of creators.

A key keyword in the strategy presented by CEO Jang is the transformation into a platform that helps brands succeed and coexists with them. TMON also plans to share its platform and commerce assets, such as sales data and customers, with partners. He emphasized, "We will become a platform where brands want to enter and that supports brand growth," adding, "Through TMON’s vision of E-commerce 3.0, our goal is to deliver the joy of shopping to customers and partners and to serve as a platform that coexists and grows together."

CEO Jang also introduced the creation of a corporate culture fitting TMON’s unique E-commerce 3.0 innovation. He said, "We are benchmarking Netflix’s corporate culture of autonomy and responsibility, represented by ‘no rules’, and upgrading our business operation system so that TMON can successfully execute coexistence strategies amid fierce competition in the commerce industry," adding, "We will build a win-win ecosystem together with various partners working with TMON, based on the direction of content commerce, rather than doing it alone."

This content was produced with the assistance of AI translation services.