Hana Bank Expands and Revamps Happiness Sharing Donation Service... Strengthening VIP Services

[Asia Economy Reporter Kiho Sung] Hana Bank announced on the 13th that it will expand the 'Hana Gold Club Donation Service,' which was previously offered only to customers of PB centers and Gold Club branches, to VIP Club branches. This is to strengthen services for VIP customers, and the service name will be changed to 'Hana Happiness Sharing Donation Service.'

Through this service expansion, the 'Hana Happiness Sharing Donation Service,' which was previously available only at 24 PB channels, will be available for application at 208 PB branches nationwide starting from the 14th of this month.

The 'Hana Happiness Sharing Donation Service' is a service that accumulates a portion of the bank's profits generated over a certain period from transactions between customers and the bank into a public interest fund, and donates it in the customer's name to a public interest organization designated by the customer. It has been in operation since 2014.

Customers who meet certain transaction conditions and agree to the donation service can donate in their name to the selected institution when they newly subscribe to products such as savings deposits or collective investment securities. They can also receive tax deduction benefits for donations during year-end tax settlement.

A representative from Hana Bank's Asset Management Business Support Section stated, "Through this service expansion, we can newly provide donation opportunities to VIP customers with public interest donation needs anywhere nationwide," and added, "We will enhance customer satisfaction and lead the wealth management (WM) market by actively practicing ESG (Environmental, Social, and Governance) management through the spread of a donation culture."

This content was produced with the assistance of AI translation services.