Dongseo Foods, Maxim Kanu Paddle Point Promotion

[Asia Economy Reporter Moon Hyewon] Dongseo Foods announced on the 13th that it will hold the ‘Maxim Kanu Paddle Point Promotion,’ offering various prizes to customers who purchase the instant coffee ‘Maxim Kanu’ in celebration of the 10th anniversary of Kanu’s launch.

The promotion, starting on the 14th, was planned in response to the recent normalization of contactless lifestyles and the growing interest in outdoor activities such as camping and picnics, which minimize contact with others. Customers who collect ‘Paddle Points’ awarded when purchasing Kanu products can redeem their accumulated points for various camping and cultural lifestyle goods.

The eligible products include a total of 11 types: ▲Kanu Americano (2 types) ▲Kanu Decaffeinated ▲Kanu Signature Mini (2 types) ▲Kanu Latte ▲Kanu Tiramisu Latte ▲Kanu Vanilla Latte ▲Kanu Dolce Latte ▲Kanu Mint Choco Latte. After purchasing special products with the Kanu Paddle Point promotion printed on them, customers can enter the random number printed on the package into the Kanu Paddle Point app, Maxim Kanu’s consumer reward platform, to earn between 0.5 and 1 paddle point depending on the product.

Points can be used starting from a minimum of 2 paddle points, and accumulated points can be exchanged for eight types of camping goods including ▲Bamkel Cooler ▲Bamkel Water Jug ▲Coleman Captain Chair ▲Kanetei Camping Stool ▲Barebones Lantern ▲Bimble Blanket ▲Coleman Packaway Kettle. Additionally, cultural goods such as Kyobo Bookstore gift certificates, Bugs Music vouchers, and Wavve subscription vouchers are available for consumers who enjoy cultural activities.

Goods can be exchanged from the 14th until December 31st and the promotion will end early if supplies run out.

This content was produced with the assistance of AI translation services.