"Virtual Job Experience" LG Uplus Builds 'Kids-Only Metaverse' with KidZania
Choi Seong-geum, CEO of KidZania Korea (left), and Hwang Hyun-sik, CEO of LG Uplus (right), are taking a commemorative photo after signing a Memorandum of Understanding (MOU) for joint metaverse business promotion at LG Uplus Yongsan headquarters.
View original image[Asia Economy Reporter Joeslgina] A metaverse (extended virtual world) job experience platform is being established where children with avatar characters can go to space, directly pilot a spaceship, and become firefighters to extinguish flames at fire scenes.
LG Uplus announced on the 13th that it has signed a business agreement with the global job experience theme park KidZania to build a metaverse exclusively for children (Kids Metaverse). This is the first metaverse service planned solely for children in Korea.
Accordingly, the two companies will prepare organic cooperation plans regarding platform construction, infrastructure planning including characters, and more. They plan to form a separate TF team to focus on detailed service planning and development.
Next year, for the first time in Korea, the Kids Metaverse will be launched as a mobile service on U+ Kids Nara. The avatar characters, worldview, story, and brand used in the service will be jointly designed by both companies. Customers will be able to use the virtual reality job experience service free of charge through U+ Kids Nara.
Moon Hyun-il, head of the Kids Nara business at LG Uplus, said, “By partnering with a global operator specialized in children's experiential education, we will prepare the Kids Metaverse service, which will further strengthen the competitiveness of ‘U+ Kids Nara’ and our metaverse overall. Especially during times when outdoor activities are difficult, we hope multimedia content will provide children with useful experiential learning.”
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KidZania is a global job experience theme park that started in 1996 at its headquarters in Mexico. It operates theme parks in 27 cities across 20 countries worldwide, and in Korea, it opened its Seoul branch in 2010 and Busan branch in 2016.
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