Tinkware Appoints Actress Park Ha-sun as Exclusive Model for Home Appliance Brand 'Bluevent'

‘Completely Clean Humidifier’ Concept Advertising, Content, and Promotion Campaign Launch

Tinkware announced on the 12th that actress Park Ha-sun has been selected as the first advertising model for the humidifier product lineup of the home environment appliance brand ‘Blue Vent’. Photo by Tinkware

[Asia Economy Reporter Kim Heeyoon] Thinkware announced on the 12th that it has selected actress Park Ha-sun as the first advertising model for the ‘Blue Vent’ humidifier product lineup, a lifestyle home appliance brand.

Thinkware explained the reason for the selection, stating that actress Park Ha-sun’s bright, honest, and comfortable image, along with her activities across various fields such as dramas, variety shows, and radio, have made her well-known and consistently loved by all age groups. This aligns well with the direction and product concept image of Blue Vent, which pursues a clean lifestyle home appliance.

At the advertisement shoot held last month, actress Park Ha-sun showcased various looks in line with the campaign concept of ‘a humidifier that is clean inside and out,’ demonstrating charm that fits the image. The advertising campaign is planned to be released through digital ads, content, and promotions over six months starting this month.

All Blue Vent humidifier products have obtained performance and safety recognition by acquiring certifications from domestic and international authorized institutions, including the European Union’s eco-friendly product certification RoHS (Restriction of Hazardous Substances). Products range from portable and small to large sizes, and Thinkware added that they plan to actively promote the products and brand through this advertising campaign.

Lee Nam-kyung, Head of Marketing at Thinkware, said, “Actress Park Ha-sun is loved by the public through her bright image and diverse activities, so we expect a synergistic effect as the first model of the Blue Vent brand.” He added, “We plan to carry out active marketing communications to increase customer contact points and awareness through various digital campaign promotions starting this month.”

This content was produced with the assistance of AI translation services.