Genesis to Operate 'Genesis Lounge' at Busan International Film Festival... Showcasing GV60, eG80, and More
[Asia Economy Reporter Yoo Je-hoon] Genesis brand announced on the 12th that it will operate the Genesis Lounge at the 26th Busan International Film Festival, which runs until the 15th.
As an official sponsor of the Busan International Film Festival, Genesis is operating booths and displaying vehicles throughout Dureaum Plaza located inside the Busan Cinema Center in Centum City, Haeundae-gu, Busan. In front of the official photo wall of the Busan International Film Festival, the GV60, Genesis brand's first dedicated electric vehicle launched last month, is on display.
Also, the Electrified G80, released in July, is exhibited in the Genesis brand zone set up throughout Dureaum. Visitors can experience the V2L (Vehicle to Load) function, which supplies general power (220V) outside the vehicle, and a resting area is provided with upcycled art chairs created in collaboration with 1S1T artist Kang Young-min, famous for upcycling design.
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A Genesis official said, "We are pleased to introduce the GV60, which marks the beginning of the electrification era, to visitors at the Busan International Film Festival," adding, "We hope customers visiting the film festival will experience various brand activities through the BIFF×GENESIS outdoor stage and the Genesis brand zone."
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