Chanel Bags You Can't Buy Even If You Have Money... "Only One Bag Priced 9.71 Million KRW or 5.74 Million KRW Per Year"

Seoul city Chanel store display window view.
Photo by Yonhap News

[Asia Economy Reporter Hwang Sumi] French luxury brand Chanel has decided to limit the purchase quantity per person for some popular products.

According to Chanel on the 11th, starting this month, purchase restrictions have been implemented allowing only one 'Timeless Classic Flap Bag' and one 'Coco Handle Handbag' per person.

These two product lines are Chanel's representative popular items, with the Classic Flap Bag priced at 9.71 million KRW based on calfskin, and the Coco Handle Handbag at 5.74 million KRW.

Chanel also limited the purchase of the same product to two per year in the 'Small Leather Goods' category, including wallets.

Chanel's purchase restriction measures are interpreted as efforts to curb the so-called 'resale market,' where luxury products are bought in bulk and resold to other consumers at a premium.

However, it has not yet been confirmed whether these measures will be applied in global stores.

Previously, Chanel raised prices on major products three times. Some consumers have reacted that Chanel's unilateral measures are excessive.

Meanwhile, besides Chanel, Herm?s also has policies limiting purchase quantities. Herm?s allows customers to buy up to two bags of the same design per year. For shoes and fashion jewelry products, customers can purchase up to two of the same model per day.

This content was produced with the assistance of AI translation services.