Employees' Truck Protest... Starbucks "Winter e-Frequency Event Postponed for 2 Weeks"

On the 7th, in front of the Starbucks Sangam YTN branch in Mapo-gu, Seoul, the 'Starbucks Korea Truck Protest Squad,' composed of Starbucks store employees, held a truck protest with a truck they prepared, demanding improved working conditions and a ban on excessive marketing. Photo by Kang Jin-hyung aymsdream@

[Asia Economy Reporter Seungjin Lee] Starbucks Coffee Korea postponed its annual largest merchandise event, the e-Frequency campaign, after employees expressed dissatisfaction through 'truck protests' and other means due to excessive workload caused by consecutive merchandise marketing.

According to the food service industry on the 8th, Starbucks announced through an internal notice that the event, originally scheduled to start on the 12th of this month, has been postponed to the 28th.

A Starbucks representative said, "On the 5th, the 'Partner Happiness Council' was held, where various recently raised issues were discussed frankly," adding, "Through this meeting, it was decided to postpone this winter's e-Frequency event, and plans to prepare improvement measures for future events are underway."

The Starbucks e-Frequency event is an annual largest merchandise event where customers receive gifts such as a New Year's diary after purchasing a certain number of beverages. Since the gifts are prepared in limited quantities, customers often line up from early morning or pay extra to purchase them due to high popularity.

Starbucks added, "We are listening to partners' (employees') voices through various channels," and "We will continue to monitor whether there are any difficulties or shortcomings in work and actively work on improvements."

Starbucks employees held truck protests in downtown Seoul from the previous day, demanding better treatment. The protest was triggered by the 'Reusable Cup Day' event held on the 28th of last month. A rush of people trying to receive cups caused chaos, with waiting times exceeding one hour at some stores.

This content was produced with the assistance of AI translation services.