Hankook Tire Releases Video Showcasing Electric Vehicle-Specific Tire Technology

Composed of Two Parts: 'Grip' and 'Quietness'

[Asia Economy Reporter Ki-min Lee] Hankook Tire & Technology showcased a brand film on the 8th promoting the specialized technology of tires dedicated to electric vehicles.

In the case of electric vehicles, compared to conventional internal combustion engine vehicles, there is no engine noise and the power output is stronger, making tire grip and quietness important. Therefore, Hankook Tire presented two videos in the brand film highlighting the 'grip' and 'quietness' of tires dedicated to electric vehicles.

In the quietness segment, the film depicted how Hankook Tire’s electric vehicle tires achieve ultra-low noise even in environments where electric vehicles, lacking engine noise, become more sensitive to road noise. Hankook Tire creates an optimized low-noise environment for electric vehicles through technologies such as optimal pitch arrangement that suppresses noise at specific frequencies generated during driving.

In the grip segment, the film compared the sturdy interior of the tire with the slippery external environment from the tire’s perspective. It emphasized the performance of electric vehicle tires that minimize slip phenomena even when passing through puddles and provide strong grip. It also showcased performance-focused driving such as high-speed driving, cornering, and drifting.

Hankook Tire’s electric vehicle tires are equipped on high-performance electric vehicles such as Porsche’s first pure electric sports car, the 'Taycan,' and Audi’s 'e-tron GT.' Additionally, they are supplied as original equipment tires (OET) for Volkswagen’s first pure electric sports utility vehicle (SUV) model, the 'ID.4.'

Notably, starting from the 2022-23 season when the 3rd generation (Gen3) race cars are introduced in the 'ABB FIA Formula E World Championship,' Hankook Tire is set to serve as the exclusive partner supplying tires for electric vehicles.

The newly released Hankook Tire brand film can be viewed in various places such as TV, YouTube, Kakao, Lotte Cinema, and the main screen at Lotte World Mall.

This content was produced with the assistance of AI translation services.