Seven Eleven awarded the Prime Minister's Commendation at the Korea Design Awards

On the 6th, Seven Eleven received the Prime Minister's Commendation in the Design Management Corporate and Organization category at the 23rd Korea Design Awards.

[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 8th that it received the Prime Minister's Commendation in the Design Management Corporate/Organization category at the 23rd Korea Design Awards.

The Korea Design Awards are hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion. It is the highest government award in the domestic design field, recognizing companies or organizations that have achieved outstanding management performance through design by inducing innovation in manufacturing and services, establishing design management strategies, investing in design development, and nurturing talent.

Seven Eleven was recognized for its contribution to the development of design in the convenience store industry through differentiated design strategies, reflecting the latest trends, and pursuing customer-impressive services in design management. In particular, the ‘General Kim Jwa-jin Independence Typeface’ developed domestically for the first time in October last year is considered the most notable achievement. The General Kim Jwa-jin Typeface restoration project began last year as part of a patriotism campaign marking the 100th anniversary of the Battle of Cheongsanri, with joint participation from the Seven Eleven design team, the Baekya Kim Jwa-jin General Memorial Foundation, and the typeface specialist company Sandoll.

The General Kim Jwa-jin Typeface, recognized for its unique rarity and originality, was also applied to the commemorative medal cases of the Korea Minting and Security Printing Corporation and commemorative stamps of the Korea Post. In January this year, it won the Grand Prize in the Design Marketing category at the Best Brand & Package Design Awards hosted by the Korean Society of Product Culture and Design.

A Seven Eleven official said, “As design elements that can stimulate customer emotions become more commonplace, ‘design thinking,’ which involves thinking and acting like a designer, is increasingly necessary. We will continue to challenge innovation and strive to create a new convenience store shopping culture.”

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