Hyundai Card Storage Hosts 'Toilet Paper' Exhibition

Available for viewing from the 8th of this month to February 6th next year
Accessible through advance reservations via DiveApp and others

[Asia Economy Reporter Ki Ha-young] Hyundai Card announced on the 7th that it will hold an exhibition of the Italian creative studio 'Toiletpaper' titled 'Toiletpaper: The Studio' at its exhibition space 'Storage' located in Itaewon, Seoul.

Toiletpaper is a creative studio founded in 2010 by world-renowned artist and provocateur Maurizio Cattelan and photographer Pierpaolo Ferrari, who has worked on photo projects for Nike, BMW, Heineken, and others.

In particular, they created the magazine Toiletpaper with the concept of "a magazine anyone can comfortably view without serious thought, like disposable toilet paper," composed 100% of images without any text or advertisements, which caused a global sensation.

This exhibition will be the first to recreate the headquarters studio in Milan, Italy, which is the source of inspiration for Toiletpaper, and will provide an opportunity to experience various works by Toiletpaper that transcend the boundaries between life and art.

The exhibition space on the second basement floor will be transformed into Toiletpaper’s headquarters studio, famous for its uninhibited imagination and unique aesthetics. The headquarters studio has never been open to the public except during Milan Design Week, attracting significant interest. On the third basement floor, over 100 items including furniture, home decor products, and tableware that embody Toiletpaper’s distinctive artistic sensibility in everyday life will be displayed.

During the exhibition period, Hyundai Card plans a new attempt to extend the artwork space not only inside Storage but also to the entire facade of 'Hyundai Card Vinyl & Plastic,' an external venue.

The exhibition runs from the 8th of this month until February 6th of next year. To prevent COVID-19 infection, visitors can view the exhibition by making advance reservations through the Hyundai Card Dive application and the ticket reservation website. Admission fees are 5,000 KRW for the general public and 4,000 KRW for middle and high school students, with a 20% discount available when paying with a Hyundai Card. (Admission is allowed for those aged 12 and above)

This content was produced with the assistance of AI translation services.