CU Launches Malpyo Energy Drink... "Higher Taurine, Lower Sugar"

CU has partnered with Malpyo Industry to launch energy drinks 'Malyeok Everest' and 'Malyeok Dark Horse'.

[Asia Economy Reporter Lim Chun-han] CU announced on the 7th that it has partnered with Malpyo Industry to launch energy drinks ‘Malryeok Everest’ and ‘Malryeok Dark Horse’.

The newly released products contain 2000mg of taurine, about twice as much as regular energy drinks. For customers who prefer low-calorie beverages, the sugar content has been reduced to less than 20g.

The product packaging features Malpyo Industry’s symbol character, a horse depicted full of energy after drinking the energy drink, and the product name was chosen as ‘Malryeok (Horsepower)’ to intuitively convey the dynamic image of a horse.

A BGF Retail official said, “The image of a horse, symbolizing strength, is related to the product attribute of an energy drink that gives you power when you drink it, which inspired this collaboration. We will continue to introduce differentiated products to customers based on close cooperation with various brands and manufacturers.”

This content was produced with the assistance of AI translation services.