Genesis Sponsors Busan International Film Festival for 5 Consecutive Years... Provides 80 Protocol Vehicles

Genesis Brand Zone with Interactive Experiences at Dureaum Plaza

Genesis' first dedicated electric vehicle 'GV60' special exhibition was held on the 30th at Cafe Camp Tong in Apgujeong, Seoul. Photo by Moon Honam munonam@

[Asia Economy Reporter Ki-min Lee] Hyundai Motor Company's Genesis brand announced that it will officially sponsor the '26th Busan International Film Festival,' which will be held for ten days starting from the 6th.

The Busan International Film Festival, which began with its first edition in 1996, is the largest non-competitive film festival in Korea and one of the largest film festivals in Asia alongside the Tokyo International Film Festival and the Hong Kong International Film Festival.

Despite challenging external conditions such as COVID-19, Genesis has been sponsoring the Busan International Film Festival for five consecutive years since 2017 to contribute to the development of the Korean film industry.

Genesis will provide a total of about 80 Genesis vehicles, including the GV60 and G80 electrified models, as official transportation for major film directors, actors, and festival officials attending events during the festival, including the opening ceremony.

In particular, at the opening ceremony's red carpet event, in addition to official vehicle support, participants' entrance videos will be broadcast live through the 8-meter-high 'Genesis Media Tower.'

The Genesis Media Tower will continuously screen Genesis brand videos as well as festival-related videos throughout the duration of the film festival.

At the Busan Cinema Center, where the festival takes place, an outdoor stage venue named BIFF X GENESIS, jointly organized by Genesis and the Busan International Film Festival, will be installed, with the Genesis SUV lineup (GV70, GV80) displayed next to the stage.

Genesis will also set up and operate the 'Genesis Brand Zone' at Dureaum Square, exhibiting the G80 electrified model and upcycle art. The festival's photo wall will feature the GV60, Genesis's first dedicated electric vehicle.

A Genesis official stated, "Genesis will also strive to ensure that both visitors and officials can enjoy a safe and comfortable festival during the event."

This content was produced with the assistance of AI translation services.