Lotteria, Ranked No.1 in National Customer Satisfaction for 11 Consecutive Years

[Asia Economy Reporter Moon Hyewon] Lotte Ria announced on the 6th that it has been selected as the No. 1 brand in the fast food category for 11 consecutive years in the ‘2021 National Customer Satisfaction Index (NCSI)’ survey conducted by the Korea Productivity Center.

The National Customer Satisfaction Index survey is an index model that measures customer satisfaction levels with companies' products and services, developed jointly by the Korea Productivity Center and the University of Michigan in the United States.

Lotte Ria actively operated promotional campaigns to introduce various new products utilizing the consumption trend of cost-effectiveness and emotional value. In particular, earlier this year, following the launch of the Square Shrimp Double Burger to increase the weight of the bestseller and long-selling product Shrimp Burger, it ran a ‘Bulk Up’ campaign promotion featuring double patties on representative popular products such as the Hot Crispy Burger.

Additionally, the ‘Good Lunch’ menu for customers using stores during specific hours was partially discounted and composed of double products and popular items to add value. The prices of the long-standing products Bulgogi Burger and Hanwoo Bulgogi Burger were maintained, and with increased weight, sales volume increased by more than 10% compared to before the renewal.

To maintain the quality of the burgers, the ‘Korea Representative Burger Campaign’ was planned, operating a checklist of three items?standard quantity, patty cooking, and volume?after burger production, along with a customer monitoring system for temperature and quality after delivery to customers, thereby strengthening customer communication.

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