Andong City Confirms Tourism Brand Design ... Hahoe Mask Motif Symbolizing "Friendly and Positive Smile"

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] Andong City has finalized the brand slogan and design developed through the tourism hub city brand strategy establishment project, and plans to actively utilize the tourism brand in the tourism hub city development project and other tourism-related projects.

Selected last January for the regional tourism hub city development project, Andong City has been promoting the "Tourism Hub City Brand Strategy Establishment Project" as a leading initiative.

Through four reporting sessions and two surveys, the tourism brand featuring the slogan "Smile Forever Andong" and a symbol mark of the smile of the Hahoe mask was developed and finalized.

The newly finalized Andong City tourism brand was created based on the smile of the Hahoe mask, a unique cultural heritage of Andong. It expresses the smiling faces of citizens and visitors, conveying a friendly and positive atmosphere.

An official from Andong City stated, "The newly developed tourism brand will be actively utilized in the tourism hub city development project and other tourism projects of Andong City," adding, "It will also be expanded for free use by the private sector to build the image of Andong as a tourism city."

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