Dongwon F&B Launches ‘Richam Double Light’ with Over 25% Reduced Sodium and Fat

[Asia Economy Reporter Seungjin Lee] Dongwon F&B announced on the 4th that it has launched the next-generation premium canned ham, ‘Richam Double Light,’ which reduces sodium and fat by more than 25% compared to the average content of the top three products in the canned ham market.

‘Richam Double Light’ is a product designed to align with the ‘low food’ trend. Recently, as people have been staying home longer due to COVID-19 and weight management has become important, maintaining health through ‘low food’ products that reduce sodium and sugar has become a new trend.

‘Richam’ is a premium canned ham brand first launched in 2003 with a low-sodium concept in the industry. Dongwon F&B plans to supply healthy protein to consumers through ‘Richam Double Light’ as a ‘total protein provider’ producing various protein foods from fisheries to livestock.

‘Richam Double Light’ contains 510 mg of sodium per 100g, which is more than 25% lower than the average sodium content (753 mg) of the top three products in the canned ham market. Despite the low sodium content, it is not bland and retains the unique flavor of Richam, offering a mild taste.

At the same time, fat content has also been reduced. The fat content of ‘Richam Double Light’ is 20g per 100g, which is more than 25% lower than the average fat content (28g) of the top three products in the canned ham market. By reducing fat, consumers who were concerned about calories can enjoy Richam deliciously.

The low-sodium concept of Richam is also receiving a warm response overseas. Since May, Dongwon F&B has started selling Richam in large supermarkets across Japan, selling over 800,000 cans in just five months until September, recording approximately 3 billion KRW in local sales.

A Dongwon F&B official said, “Since canned ham is a national food enjoyed by people of all ages without burden, it is important to choose a brand that considers both taste and health,” adding, “We plan to strengthen brand competitiveness and contribute to public health with ‘Richam Double Light,’ which lowers not only sodium but also fat.”

This content was produced with the assistance of AI translation services.