LG Electronics Releases 3 OLED TV Videos to Coincide with US NFL Season Opener

Screenshot of LG OLED TV video featuring popular American NFL star Travis Kelce. (Photo by LG Electronics)

[Asia Economy Reporter Jeong Hyunjin] LG Electronics announced on the 3rd that it recently released three OLED TV videos featuring Travis Kelce, a popular player from the Kansas City Chiefs, a popular team in the National Football League (NFL) and last season's American Conference champions, to strengthen OLED marketing in the North American TV market ahead of the year-end peak season.

The NFL is considered one of the four major popular sports in the United States along with the National Basketball Association (NBA), Major League Baseball (MLB), and the National Hockey League (NHL). The 2021-2022 season recently began.

This marketing campaign is part of LG Electronics' 'Only on OLED' campaign conducted in the U.S. Through this campaign, LG Electronics emphasizes the 4S of OLED TVs (Sharp, Speedy, Smooth, Slim). In particular, this video was produced to inform sports fans about the sports viewing experience of OLED TVs.

The video series, produced in three parts, shows Kelce's daily life. He enjoys game highlight videos on an 83-inch extra-large OLED TV while hanging out with friends at home or participates in video conferences to create a calendar featuring his photo shoot. Kelce said, "I was amazed by the picture quality of the OLED TV, which smoothly expresses the speed of the fast-paced game and makes you feel the presence as if you were at the stadium."

Starting with videos featuring famous influencers such as movie actors and e-sports stars at the end of last year in the U.S., LG Electronics released a video in May featuring actress Megan Fox competing in a game, and in July, an OLED TV video featuring Kyle Kuzma, a player from the popular NBA team LA Lakers.

This marketing by LG Electronics comes as market research firm Omdia forecasts that OLED TV demand in the North American market will increase by nearly 70% in the second half of this year compared to the same period last year, surpassing one million units for the first time ever. LG Electronics plans to actively target the rapidly increasing premium TV demand ahead of the year-end peak season by leveraging LG OLED TVs.

Yoon Taebong, Vice President and Head of LG Electronics' North America region and U.S. subsidiary, said, "We will actively target local premium TV demand by emphasizing the differentiated viewing experience of LG OLED TVs."

This content was produced with the assistance of AI translation services.