Gyeongnam Hapcheon-gun, Non-Face-to-Face Sales Channel Consulting Service ... Report Meeting and Discussion Held

Exploring New Non-Face-to-Face Sales Channels
Focusing on Measures to Increase Farmers' Income

Final Report Meeting on Consulting Service for Expanding Non-Face-to-Face Distribution Channels in Agriculture and Food [Image Source=Hapcheon-gun]

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Hapcheon-gun, Gyeongnam Province, held a final report meeting and roundtable discussion on the county's non-face-to-face sales channel expansion consulting service on the 30th at the Hwanggaram Agricultural and Rural Vitality Center. About 20 related personnel attended, including Deputy County Governor Choi Yong-nam, Director Shin Jae-soon of the Agricultural Technology Center, Director Lee Dong-ryeol of Agricultural Distribution, and Jang Moon-cheol, CEO of Hapcheon Distribution.

This report meeting was prepared to respond to the rapidly changing agricultural product market due to the novel coronavirus infection (COVID-19), focusing on exploring new non-face-to-face sales channels and ways to increase farmers' income.

Currently, the county is expanding non-face-to-face sales channels by introducing Hapcheon Hwangto Hanwoo through its first live broadcast and showcasing various Hapcheon food products on the county's official YouTube channel, "Suryeohan Hapcheon TV." So far, a total of five broadcasts have been held, achieving sales of 20 million KRW.

Lee Dong-ryeol, Director of Agricultural Distribution, said, "I would like to thank all the related personnel who have worked tirelessly to achieve these results. Through today's report meeting, I ask you to share generous advice and opinions so that it can serve as a channel for exchanging information and opinions on sales channels for agricultural specialty products."

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