KB Kookmin Bank Signs Business Agreement with Busan International Film Festival... Donates 500 Million KRW

Support for the Korean Film Industry Facing Challenges Due to COVID-19

At the 'KB Kookmin Bank-Busan International Film Festival' business agreement ceremony held on the 29th at KB Kookmin Bank Yeouido New Building for the donation support of the KB Movie Love Savings, (from left) Lee Yong-gwan, Chairman of the Busan International Film Festival, Sung Chae-hyun, Head of KB Kookmin Bank Personal Customer Group, and Oh Seok-geun, Chairman of the Asia Contents & Film Market Operations Committee, are taking a commemorative photo.

[Asia Economy Reporter Park Sun-mi]KB Kookmin Bank announced on the 30th that it has signed a business agreement with the Busan International Film Festival.

The signing ceremony held the day before at KB Kookmin Bank's Yeouido New Building was attended by Sung Chae-hyun, Head of KB Kookmin Bank's Personal Customer Group, Lee Yong-gwan, Chairman of the Busan International Film Festival, and related officials.

To support the development of the Korean film industry, which has been struggling due to COVID-19, KB Kookmin Bank will donate a total of 500 million KRW through this agreement with the Busan International Film Festival, a leading film festival in Asia. Through this agreement, they plan to support film planning and film festival program production for the 26th Busan International Film Festival, as well as projects providing cultural enjoyment opportunities for culturally marginalized groups.

Meanwhile, the 500 million KRW donation was raised by KB Kookmin Bank contributing an amount equivalent to 1% of the maturity interest of the ‘KB Yeonghwa Sarang Savings’ launched in July 2010. Additionally, last year at the opening ceremony of the Seoul International Film Festival, they signed a business agreement with the Korean Independent Film Association and donated a total of 300 million KRW.

A KB Kookmin Bank official said, “We are pleased to be able to use the donation funds raised through customers' interest in the KB Yeonghwa Sarang Savings to support Korea's film industry,” and added, “We will continue to strive to be a company that leads social responsibility by supporting various industries.”

This content was produced with the assistance of AI translation services.