One Store Collaborates with One Stein... 'O S T O' Campaign

[Asia Economy Reporter Kang Nahum] On the 30th, One Store announced that it has released a collaboration song "One Store-Ho" containing a message of encouragement for the MZ generation with singer Wonstein and is conducting the 'ㅇㅅㅌㅇ Initial Consonant Campaign.'

This campaign started from comments on the YouTube channel 'Workman' One Store episode released last May. At that time, Wonstein, whose initials are the same as One Store's consonants, was mentioned, naturally leading to the selection of the model.

One Store, which has been developing its own character since April to actively communicate with the MZ generation, promoted a collaboration between the character and Wonstein and produced the song "One Store-Ho" and a music video through the global beat music distribution platform Beatsomeone.

Wonstein conveyed a message of encouragement to the MZ generation who live a day that starts and ends with apps, embedding various benefits available on One Store into rhythmic lyrics.

Based on the collaboration song and music video, One Store will also hold an 'Initial Consonant Quiz Event.' Among the correct answers, winners will be selected by lottery to receive various goods packages and prizes such as Wonstein signed T-shirts, Italian natural leather handmade card sleeves and cotton pouches, One Store 10,000 point cards, character stickers, and tin cases.

A One Store official said, "We plan to continuously communicate with the MZ generation by posting various content through official One Store channels such as YouTube and Facebook."

This content was produced with the assistance of AI translation services.