Dongyang Life Insurance's Campaign to Correct Misconceptions About Pediatric Cancer
On the 30th, Dongyang Life announced that it will conduct a pediatric cancer awareness campaign to improve social awareness of pediatric cancer in collaboration with the Korea Leukemia Children's Foundation.
View original image[Asia Economy Reporter Oh Hyung-gil] Dongyang Life Insurance announced on the 30th that it will conduct a pediatric cancer awareness campaign in collaboration with the Korea Leukemia Children's Foundation to improve social awareness of pediatric cancer.
They produced a song with a YouTube creator to correct misconceptions about pediatric cancer. They collected misunderstandings from the general public through comments in advance and included content to correct these misconceptions.
Additionally, viewers who watch the video and capture new information they learned about pediatric cancer, then upload it to their personal Instagram and follow the official Korea Leukemia Children's Foundation account, will be entered into a draw to receive campaign goods, with 40 winners planned.
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A Dongyang Life Insurance representative said, "We hope many people listen to this song and develop interest and correct awareness about pediatric cancer," adding, "As a guardian angel protecting customers' health and happiness, we plan to continue supporting pediatric cancer patients without hesitation."
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