"Receive Flowers at Home" ... SSG.com Starts Fresh Flower Early Morning Delivery

[Asia Economy Reporter Jo In-kyung] SSG.com announced on the 30th that it will start flower dawn delivery. This will provide additional sales channels for flower farms and offer a unique shopping experience for consumers using dawn delivery.

The fresh flowers available for dawn delivery include five single items: lilies, gentians, golden chrysanthemums, Hazel roses, and white Curcuma, as well as two recommended bouquet products, totaling seven types. SSG.com plans to introduce seasonal flowers that are hard to find nearby with a different theme each month and expand the product lineup to 12 types by the end of this year.

To ensure smooth dawn delivery, SSG.com purchases fresh flowers directly through the flower-specialized trading platform 'Oneul-ui Kkot' (Today's Flower) and sells them.

All fresh flowers are stocked in the online store Neo by 5 p.m. the day before to ensure smooth dawn delivery. They are packed in specially designed boxes to keep the flowers from wilting and maintain optimal condition, stored separately in spaces below 10 degrees Celsius, and delivered to customers' doorsteps at the appropriate temperature along with other dawn delivery products. Since sales within 24 hours of stocking are the principle, any products not sold on the same day are discarded.

To commemorate the launch of flower dawn delivery, SSG.com will hold an event until the 13th of next month, selecting different products daily and selling them at half price. Florist-recommended products 'Lily For You' and 'Little Forest' are available at 50% off from the regular price of 34,900 KRW to 17,450 KRW, and Hazel roses and gentians can also be purchased at half price for 12,450 KRW and 9,950 KRW respectively.

Choi Seon-woong, buyer of the fresh food team at SSG.com, explained, "This service was planned to promote the consumption of domestically grown fresh flowers, providing additional sales channels for flower farms, while enhancing shopping convenience for customers using dawn delivery."

This content was produced with the assistance of AI translation services.