Innocean Selects Winners of Stalking Prevention Campaign Contest

On the 30th, Lee Yong-woo, CEO of Innocean (left), and the recipient of the S.O.S program award are taking a commemorative photo.

[Asia Economy Reporter Lim Chun-han] Innocean Worldwide announced on the 30th that it has selected and announced the award-winning works submitted to its representative social contribution program, the ‘S.O.S (Social Problem Solver) Program.’

This program was conducted in collaboration with the National Police Agency under the theme of the ‘Stalking Prevention Campaign,’ divided into creative and planning categories focusing on ▲changing social perception that stalking is a crime ▲activating stalking reporting measures. A total of 17 teams (49 participants) won awards, with the grand prize awarded to Busan National University student Won Yu-gyeong and three others in the creative category. The gold prize was awarded to Hankuk University of Foreign Studies student Oh Hyeong-jun and Gyeonggi University student Cheon Se-hyeong along with two others, respectively.

Won Yu-gyeong’s team received favorable evaluations from the judges by using the concept of ‘Rewriting Traditional Fairy Tales’ to raise social awareness of stalking through stories familiar to many people. They remade the stories of ‘The Brother and Sister Who Became the Sun and Moon,’ where a tiger disguises itself to impersonate others and invades a residence, and ‘The Fairy and the Woodcutter,’ who stole the fairy’s clothes, reinterpreting the endings with new conclusions punishable under the Stalking Punishment Act.

Oh Hyeong-jun, who won the gold prize, proposed the ‘Safe Delivery Sticker’ work, which attaches a QR code sticker instead of an address on the shipping label of delivery boxes to make personal information identification difficult. Cheon Se-hyeong’s team received praise for the ‘Safe, Backup’ campaign, which allows automatic backup of conversations with stalkers by linking the National Police Agency with the KakaoTalk backup service.

The award-winning works will be produced into campaigns and aired after October, and the students who won the grand prize will participate in an experiential internship at Innocean starting January 2022. During this period, they will receive advertising know-how from mentor experts composed of Innocean employees and directly experience practical advertising work, including executing the campaigns they planned.

An Innocean official said, “We are pleased that many capable university students who can grow into excellent marketers participated in the S.O.S program,” adding, “We will continue to nurture this as a social contribution program that enhances corporate social value and solves social problems together through the participation of more university students.”

This content was produced with the assistance of AI translation services.