Gwangyang City Wins 'Best Booth Operation Award' at Busan International Tourism Expo

Differentiated Gwangyang Culinary Tourism Branding Strategy Featuring Gwangyang Chicken Charcoal Grill and Gwangyang Bulgogi

[Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik] On the 29th, Gwangyang City in Jeollanam-do announced that it won the 'Best Booth Operation Award' at the 2021 Busan International Tourism Expo (BITE), hosted by Cotfa Co., Ltd. and sponsored by the Ministry of Culture, Sports and Tourism, Busan Metropolitan City, and Korea Tourism Organization.

The city participated in the four-day tourism expo held at BEXCO in Busan from the 16th, receiving recognition for operating its booth with fresh and creative ideas, earning the honor of the award.

At this expo, organized to revitalize the local tourism industry weakened by COVID-19, Gwangyang actively promoted differentiated Gwangyang gourmet tourism branding strategies such as Gwangyang Chicken Charcoal Grill and Gwangyang Bulgogi.

Throughout the expo, the city stimulated visitors' salivary glands by using vivid promotional videos such as ASMR (a newly coined term referring to sensory experiences that provide psychological stability or pleasure through stimuli) Gwangyang Bulgogi and chicken charcoal grill enjoyed in the valley.

Additionally, leaflets containing the origins of the food and lists of popular restaurants were produced and distributed, and various gourmet tourism courses, which have recently become key factors in travel motivation, were planned and promoted targeting different groups.

During the expo, diverse events such as roulette and lottery draws, which added interest to travel information, also captured the hearts and footsteps of visitors.

Park Soon-gi, Director of the Tourism Division, said, "This expo served as an opportunity to gauge tourism trends in Korea and set new goals for Gwangyang tourism," adding, "We will take this as a chance to prepare for the rapidly recovering travel sentiment as COVID-19 vaccination rates increase and the With-Corona era arrives."

He continued, "We will continuously develop and actively promote attractive and diverse travel courses so that the travel products introduced at the expo can be experienced in reality."

Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik hss79@asiae.co.kr

This content was produced with the assistance of AI translation services.