Shilla免 Collaborates with Luxury Hotels and Premium Cosmetics... Live Broadcast Held

'Autumn Night Beauty Hotel Vacation Concept, Product Demonstration + Makeup Experience Sharing

[Asia Economy Reporter Yuri Kim] Shilla Duty Free is strengthening live broadcasts in collaboration with global luxury cosmetics companies.

Shilla Duty Free announced on the 28th that it will hold a 'live broadcast' of 'Gucci Beauty' through Shilla TV. Shilla Duty Free said that in response to customer requests for additional sessions of the 'La Prairie' beauty class held in July and collaboration requests from various beauty brands, it decided to expand live broadcasts conducted on Shilla TV.

On the 28th, from 7 PM for one hour, Shilla Duty Free will hold 'Gucci Beauty' and 'Autumn Night Beauty Hotel Vacation.' The broadcast will be hosted by 'Reina,' a former member of After School and Orange Caramel. The program will include an introduction to Gucci Beauty's new product 'Cushion de Beaute,' product demonstrations, and quiz events. The 'live broadcast' can be viewed on Shilla TV accessible via the Shilla Duty Free mobile application or on Reina's YouTube channel 'I'm Reina.'

Meanwhile, the 'Gucci Beauty' live broadcast will be held under the concept of 'Autumn Night Beauty Hotel Vacation' in the Royal Suite room of the Seoul Shilla Hotel, allowing viewers to enjoy a virtual hotel vacation. Viewers can also learn makeup secrets for the 'Beauty Hotel Vacation' from a makeup artist and learn Reina's beauty and selfie techniques.

All customers who watch the broadcast will receive 30,000 KRW in reward points usable for purchasing 'Gucci Beauty' products at Shilla Duty Free, and five customers who answer the quiz correctly during the live broadcast will be given Gucci Beauty lipsticks as prizes.

'Shilla TV' is a mobile live broadcast service first introduced by Shilla Duty Free in 2019, the first in the duty-free industry. The duty-free shop explained that it is a customized service for MZ generation (Millennials + Gen Z) customers who value communication with creators.

A Shilla Duty Free official said, "Customer interest in luxury cosmetics live broadcasts through Shilla TV is high, and collaboration requests from various beauty brands continue," adding, "We will expand marketing activities through partnerships with various brands so that many customers can participate."

This content was produced with the assistance of AI translation services.