Samsung Display's 'Notebook OLED' YouTube Video Surpasses 5 Million Views

Metaverse Game-Themed Videos Gaining Popularity

Screenshot from a YouTube video of a laptop OLED made by Samsung Display [Photo by Samsung Display]

[Asia Economy Reporter Kim Heung-soon] Samsung Display announced on the 28th that the YouTube video it produced to expand the OLED laptop market (Race into a new universe with Samsung OLED) surpassed 5 million views within ten days of posting.

This video uses a metaverse (extended virtual world) game as its theme to help consumers easily understand the excellence of OLED panels, which are expanding their presence from smartphones to the laptop market. In the approximately 2-minute video, an OLED user and an LCD (liquid crystal display) user compete in a bike racing game, and as the game progresses through stages, the unique advantages of OLED are revealed one by one like new weapons.

In stage 1, the characteristics of OLED?clear image quality and smoothness without lag in fast screen transitions such as racing games or movies?are highlighted. In stage 2, the 'True Black' feature essential for action games is expressed by finding hidden enemies even in dark backgrounds. In stage 3, the wider and more delicate color expression unique to OLED compared to LCD is showcased.

Since early this year, Samsung Display has expanded its laptop OLED lineup to more than 10 models ranging from 13.3 inches to 16 inches. This is to actively target the existing LCD-centered laptop market. Related industries expect that with the spread of non-face-to-face trends this year and the increasing demand for high-spec gaming laptops, sales of laptop OLEDs will increase about sevenfold compared to the previous year.

A Samsung Display official said, "We plan to further expand marketing activities to promote the excellence and unique features of laptop OLEDs not only to clients but also to general consumers."

This content was produced with the assistance of AI translation services.