Active Marketing Strategy Targeting Overseas Markets

ThreeEye Raises 28 Billion Won Investment... Full-Scale Expansion of Metaverse Business View original image


[Asia Economy Reporter Minwoo Lee] ThreeEye, a metaverse (extended virtual world) technology company specializing in artificial intelligence (AI), augmented reality (AR), and virtual reality, has secured an investment of 28 billion KRW. The company plans to actively expand new product development and its metaverse platform business.


ThreeEye announced on the 23rd that it had attracted an investment of this scale. KDB Industrial Bank, SV Investment, LB Investment, and DS Asset Management participated as financial investors (FI), while YG Investment and Intops Investment joined as strategic investors (SI), investing a total of 23 billion KRW. Existing investors Enlight Ventures, NBH Capital, and Korea Asset Investment Securities also invested 5 billion KRW.


Joo-wan Jung, Director at SV Investment, said, "ThreeEye is a rapidly growing company through two main businesses: a B2B digital twin solution utilizing core AR technology and a B2C video content creating platform. We invested because we believe it can grow into the only global player possessing both technology and content in a truly integrated metaverse."


ThreeEye plans to use the investment funds to expand new product development and its metaverse platform business. Based on this, the company will also actively pursue marketing to increase global recognition and expand sales channels.


Founded in 2016, ThreeEye mainly operates a platform business linking the smart pod hardware and application of 'Pibo.' Its solution for enterprises, 'Vimo,' which digitally reconstructs industrial sites and facilities for remote management, is also rapidly growing. In particular, ThreeEye possesses AI-related technology that captures, shares, and links real-world content and information within digital spaces, enabling the use of real-world experiences in the digital world. Through this, it has recorded an average annual growth rate of over 400% for the past three years. The company has 45 global partners, and Pibo is sold in over 150 countries.


Ken Kim, CEO of ThreeEye, emphasized, "As all media flows shift to the next-generation platform, the metaverse, various business opportunities will be created. We will become a market-leading company with products and solutions that combine our excellent metaverse technologies such as AI, AR, and VR."





This content was produced with the assistance of AI translation services.

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