Underpin Signs Online Shopping Mall Contract for Dongdaemun Fashion's Global Expansion

Jacob Corporation Signs Main Contract... Expected to Serve as a Domestic and International Online Sales Outpost for Dongdaemun Fashion

Kim Tae-jun, CEO of Underpin (left), and Kim Jin-sung, President of Jacob Corporation, are posing for a commemorative photo after signing the contract.

[Asia Economy Reporter Kim Cheol-hyun] Underpin announced on the 16th that it has signed a formal contract with Jacob Corporation to build a mobile shopping mall linking Dongdaemun fashion.

Prior to the formal contract, the two companies signed a memorandum of understanding (MOU) at the end of July, and through this contract, they plan to actively promote wholesale and retail transactions based on Dongdaemun fashion products and the construction of an online and mobile shopping mall for general consumers.

Jacob Corporation, which signed an authorization contract with the Dongdaemun Fashion Town Tourism Special Zone Council for the overseas supply and sale of Dongdaemun fashion wholesale market products, will carry out promotion and marketing of this project to companies and merchants within the Tourism Special Zone Council. Underpin will be responsible for the development, management, and operation of the online and mobile shopping mall and plans to expand into various product category markets and conduct joint marketing for global expansion in the future.

Kim Tae-jun, CEO of Underpin, said, "With this Dongdaemun fashion online shopping mall construction project, not only domestic wholesale and retail transactions but also global consumers will be able to purchase the latest Dongdaemun fashion products by linking with KEES, a global network connection app currently being developed by Underpin," adding, "Our goal is to implement all services through the metaverse by the first half of next year."

This content was produced with the assistance of AI translation services.