GS Supermarket and Cookat Market Collaboration Dessert 'Popular'... "Targeting Preferences of Women in Their 30s and 40s"

On the 16th, Tiramisu Ssok Chapssal Tteok and Strawberry Ssok Milk Chapssal Tteok products were displayed at GS Supermarket.

[Asia Economy Reporter Lim Chun-han] GS Supermarket announced on the 16th that the dessert products introduced in collaboration with the online food mall Cookat Market are gaining great popularity by capturing the tastes of female customers in their 30s and 40s.

According to GS Supermarket, sales in the frozen dessert category increased by 35.4% compared to the same period last year as of the 13th. The representative product, Strawberry Ssok Milk Chapssaltteok, ranked first in the frozen dessert category upon its release, and Tiramisu Ssok Chapssaltteok also ranked fifth.

The main purchasing group is women in their 30s and 40s, accounting for more than 60% of all customers. Customers in their 50s accounted for 19%, which is analyzed as purchases made while shopping with their children who are familiar with social networking services (SNS).

A GS Supermarket official said, “As we continuously discover differentiated products, sales in the frozen dessert category are steadily expanding. We will continue to do our best to differentiate our products by releasing various dessert items that can capture the tastes of the MZ generation (Millennials + Generation Z) and unique snacks reflecting recent trends.”

This content was produced with the assistance of AI translation services.