Shinhan Card to Launch New Platform 'Shinhan Play' in October... BTS Advertisement Revealed
Shinhan Card and BTS Unveil 'Shinhan pLay' Ad Video
Introducing 7 Key Features of Shinhan pLay Including Easier and Faster Payments and Detailed Expense Management
[Asia Economy Reporter Ki Ha-young] Shinhan Card is gearing up to promote its new lifestyle finance platform, 'Shinhan Play,' set to launch next month.
Shinhan Card announced an advertising video on the 16th that previews the features and strengths of the new platform, 'Shinhan Play,' which is a revamped version of the existing simple payment platform 'Shinhan Pay Fan.' The video features BTS as advertising models, showcasing each member's charm within spaces symbolizing various functions. Previously released pre-launch videos introduced the renewal news of the platform as a new lifestyle finance platform combining pay and life, along with the brand’s direction.
This video highlights seven key features of Shinhan Play through BTS members: 'Easy and fast payments,' 'Meticulous consumption management,' 'All assets in one place,' 'Enjoy what you love every day,' 'Just right for me,' 'Together whenever possible,' and 'Knows me better than I know myself.' Through this, Shinhan Card explained its intention to evolve into a true life and finance platform that integrates financial and non-financial areas, becoming the 'most-liked' platform customers frequently visit.
At the Shinhan Day event in September, Shinhan Card also prepared a giveaway event where some promotions will include a lottery prize of the 'Shinhan Day with BTS' gift box. The gift box consists of official merchandise from Weverse Shop.
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A Shinhan Card official stated, "Through rebranding to Shinhan Play, we will not only cover financial life from payments to asset management but also various life contents, aiming to truly complete the customer’s life."
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