Paris Baguette Achieves 'Highest Grade' in Win-Win Growth Index Evaluation

At the 'Long-term Store Win-Win Agreement Proclamation Ceremony' held last March at the Korea Fair Trade Mediation Agency, Joseph Cho, Chairman of the Fair Trade Commission (center), Jae-bok Hwang, CEO of Paris Croissant Co., Ltd. (right), and Joong-hee Lee, representative of the Franchisee Association (left), are taking a commemorative photo. Photo by Paris Baguette

[Asia Economy Reporter Moon Hyewon]SPC Group's Paris Croissant announced on the 15th that it received the highest grade in the '2020 Win-Win Growth Index Evaluation' announced by the Win-Win Growth Committee.

The Win-Win Growth Index is an indicator that quantifies the level of win-win growth of large corporations to promote win-win growth between large, medium, and small enterprises. It is calculated by combining the evaluation of the Win-Win Growth Committee and the Fair Trade Commission's evaluation of the implementation of the Fair Trade Agreement.

Paris Baguette is analyzed to have received high evaluations in this assessment for its win-win activities with franchise stores and active ESG management activities such as support for various partners and local communities.

First, Paris Baguette supports about 200 billion KRW annually in costs such as manufacturing staff service fees for franchise stores, scholarships for franchise owners' children and part-time workers, and marketing expenses.

Since 2009, it has operated the autonomous dispute resolution system called the 'Win-Win Committee,' and through the 'Long-Term Store Win-Win Agreement Proclamation Ceremony' held earlier this year, it allows stable contract renewals for stores operating for more than 10 years, carrying out various activities for win-win growth with franchise stores.

In addition, it is making strenuous efforts for win-win growth with partners and local communities. Through the operation of the 'Win-Win Payment System' and the 'Win-Win Growth Committee Innovation Partnership Project,' it supports the establishment of a transparent payment system worth about 180 billion KRW annually, consulting, and equipment to strengthen partner competitiveness. In response to COVID-19, it is actively providing products and quarantine supplies not only to franchise stores but also to local communities, and operates the 'ESG Happy Win-Win Project' to support local farms facing difficulties.

This content was produced with the assistance of AI translation services.