Chorokbaem Media Adds Broadcasting Platform Business Purpose... "Maximizing Content Synergy with K STAR Channel"
[Asia Economy Reporter Yoo Hyun-seok] Chorokbaem Media announced on the 15th that it plans to add a new business purpose related to 'Broadcast Channel Usage Business (PP: Program Provider)' through an extraordinary general meeting of shareholders.
This addition of business purpose aims to diversify its business into the broadcasting sector through the recently acquired cable channel 'K STAR.' Chorokbaem Media can ensure stable scheduling and exposure of self-produced content on the K STAR channel, generate additional revenue such as channel advertising, and maximize synergy with its existing content production business.
In the process of actively securing content to be broadcast through the channel, it is possible to maximize the use of self-owned content and secure competitive IP, thereby laying the foundation to leap forward as a comprehensive content media company.
Chorokbaem Media also plans to deploy professional personnel for channel operation as soon as possible. Through this, it intends not only to create synergy with the ongoing content business but also to actively explore additional business areas that can be combined with various content.
A Chorokbaem Media official stated, “We will actively plan and produce high-quality content to help the ‘K STAR’ channel grow into one of the leading broadcast channels in Korea,” adding, “We will also actively explore additional business areas that can be combined with diverse content and operate our own broadcasting platform with a long-term plan.”
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Chorokbaem Media officially entered the broadcasting business in August by acquiring the rights to the variety and entertainment information cable channel K STAR, which was operated by ‘IHQ.’
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