Emart24 and Korea Expressway Corporation Launch Drowsy Driving Prevention Campaign

A customer is purchasing a safe driving campaign beverage at an Emart24 store.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 14th that it will conduct a safe driving campaign with Korea Expressway Corporation to prevent accidents due to increased traffic volume during the Chuseok holiday period.

Emart24 is selling coffee and tea beverages, which are popular during driving, with traffic safety and drowsy driving prevention messages on the package design. The targeted products are Minsaeng Coffee and Minsaeng Old-fashioned Tea Beverage. The existing package design has been updated by adding a drowsy rest area sign and a message encouraging sufficient rest to avoid drowsy driving. The campaign beverages will be sold at Emart24 stores nationwide and convenience stores within rest areas managed by Korea Expressway Corporation.

Emart24 is also holding an event where customers who purchase the campaign products in stores and scan the integrated barcode on the mobile application (app) will receive prizes. One stamp is earned per campaign product purchased, and when two stamps are collected, customers can participate in a prize draw on the mobile app event page. Prizes include Korea Expressway Corporation character cushions (20 units), doll sets (80 units), Emart24 10,000 KRW mobile gift certificates (100 units), and Emart24 5,000 KRW mobile gift certificates (400 units).

An Emart24 representative said, “We expect an increase in customers embarking on long-distance driving ahead of the Chuseok holiday, so we prepared a campaign to promote safe driving through beverage products. We hope customers enjoy Minsaeng Coffee and tea beverages, take breaks, and drive safely.”

This content was produced with the assistance of AI translation services.