Fila and Binggrae Candy Bar Collaboration Collection Launch

[Asia Economy Reporter Lim Hye-sun] Sports brand FILA announced on the 13th that it has launched a collection in collaboration with Binggrae's representative ice cream, 'Candy Bar.' This collection features FILA backpacks, crossbags, and various accessories incorporating the unique colors and ice bar motifs of Candy Bar.

This is the second collaboration between FILA and Binggrae. The FILA and Binggrae Melona collection, released in April 2017, gained popularity and was praised for sparking unique collaborations between different industries, especially between fashion and food sectors.

FILA and Binggrae united once again, sharing a common goal of reinterpreting their unique heritage with fresh sensibilities to empathize and communicate with consumers. The star of this collaboration, Binggrae Candy Bar, has been loved across generations since its first release in 1985. Its pastel blue and white colors visually represent the cool soda flavor and smooth milk taste, making them symbolic.

The FILA·Binggrae Candy Bar collection consists of four items, including the new FILA backpack 'Chewing Backpack' launched for the autumn semester, crossbags, socks, and hats. The representative item, the 'Binggrae Candy Bar·Chewing Backpack,' stands out with the refreshing colors of Candy Bar applied to the backpack and a collaboration-exclusive logo.

This content was produced with the assistance of AI translation services.