CJ OnStyle Develops Live Broadcast Specialists... "Differentiated Broadcasting Content"
[Asia Economy Reporter Lim Chunhan] CJ OnStyle announced on the 13th that it will actively recruit outstanding internal and external broadcasters to build a professional seller lineup for its live commerce channel, ‘Live Show.’
CJ OnStyle Live Show will expand programs featuring its in-house show hosts. Show host Lee Minwoong will launch the sports-specialized program ‘Active Market’ on the 18th. Show hosts Lim Seyoung, Dong Jihyun, and Seo Arang are currently hosting ‘Miri Hits’ and ‘Donggage Mini Market,’ among others.
The company plans to accelerate the entry of show hosts with solid product expertise in various fields into live commerce. Working moms Kim Mijin and Heo Yunseon will serve as parenting mentors on the Live Show’s children’s programs, leveraging their expertise in baby and children’s products accumulated from TV home shopping broadcasts.
Broadcasts featuring celebrities and influencers who quickly provide expert knowledge and trend item information in their fields will also be expanded. On the 15th, golf YouTuber Simjjang, who has 300,000 subscribers, will debut the program ‘Nice Shop.’ About twice a month, the show will introduce items for all golfers, from beginners to pros, such as putting trainers and shafts.
CJ OnStyle plans to announce a recruitment notice for Live Show hosts on its mobile app in October. The final selected candidates will regularly appear on CJ OnStyle Live Show and have the opportunity to grow as professional live commerce hosts.
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A CJ OnStyle official said, “We plan to nurture not only the existing professional broadcasters, the show hosts, but also external influencers with expertise in various fields as professional live commerce sellers,” adding, “Through hosts with professionalism and high credibility, we will present differentiated broadcast content from a live commerce specialist company with 26 years of tradition.”
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