Kyowon Group Kumon Learning, Ranked No.1 in National Brand Competitiveness Index for 9 Consecutive Years

Highest Scores in Brand Awareness, Image, and Purchase Intention Categories

Kyowon Group announced on the 13th that Kumon Learning ranked first in the '2021 National Brand Competitiveness Index (NBCI)' in the study materials category. Photo by Kyowon Group

[Asia Economy Reporter Kim Heeyoon] Kyowon Group announced on the 13th that Kumon Learning ranked first in the '2021 National Brand Competitiveness Index (NBCI)' in the learning materials category.

In this survey, Kumon Learning received the highest scores in brand awareness, image, purchase intention, and other categories, earning the honor of being ranked first for nine consecutive years.

Kyowon explained that the success of Smart Kumon played a key role in this year's award. Smart Kumon is an AI learning material that applies artificial intelligence (AI) technology to Kumon worksheets to identify learners' problem-solving habits and weaknesses. Kyowon added that the personalized learning diagnosis and the provision of an 'AI Learning Analysis Report' received the highest evaluation, drawing strong positive responses from both members and parents.

A Kumon Learning official said, "By maximizing learning effectiveness through AI-integrated data analysis and providing customized learning based on this, we were able to achieve good results in this evaluation by enhancing children's problem-solving skills. We will continue to listen to the voices of members and parents and strive to provide learning services that foster skills and confidence."

The National Brand Competitiveness Index is a brand competitiveness evaluation indicator organized by the Korea Productivity Center and sponsored by the Ministry of Trade, Industry and Energy.

This content was produced with the assistance of AI translation services.